April 12, 2022 | Per The LA Times:
Hollywood is obsessed with youth. That doesn’t mean the entertainment industry “gets” Gen Z.
Efforts to reach young audiences can take studios into disastrous Quibi-ish detours, echoing that “30 Rock” meme of Steve Buscemi carrying a skateboard and saying, “How do you do, fellow kids?”
But attempts to appeal to today’s teens and twentysomethings have also resulted in some groundbreaking hits despite high-level corporate foibles. HBO’s “Euphoria” (now the property of Discovery) comes to mind. The series is a massive success with younger audiences, in a way that historically has not been the forte of the very grown-up and prestige-focused HBO.
Read the full article here: https://www.latimes.com/entertainment-arts/business/newsletter/2022-04-12/gen-z-spends-half-its-waking-hours-on-screen-time-heres-the-good-and-bad-news-for-hollywood-the-wide-shot