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Horizon Media Plans to Test Comscore to Measure Local TV Audiences


June 23, 2022 | Per Variety:


Independent media-buying operation Horizon Media plans to test a local-TV audience measurement technology from Comscore, the latest big advertising or media entity to enlist a Nielsen rival for the purpose of counting TV viewers.

Horizon plans to examine Comscore’s local TV solution to see if it could serve as a new benchmark for advertising transactions in 2023.


Read the full article here: https://variety.com/2022/tv/news/horizon-media-comscore-test-local-tv-measurement-nielsen-1235301167/
























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