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Horizon Media Plans to Test Comscore to Measure Local TV Audiences

June 23, 2022 | Per Variety:

Independent media-buying operation Horizon Media plans to test a local-TV audience measurement technology from Comscore, the latest big advertising or media entity to enlist a Nielsen rival for the purpose of counting TV viewers.

Horizon plans to examine Comscore’s local TV solution to see if it could serve as a new benchmark for advertising transactions in 2023.

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